Position on the proposal for a regulation on information provision and promotion measures

FoodDrinkEurope warmly welcomes the European Commission’s proposal to reform the promotion policy for EU agricultural and food products. It shares the Commission’s assessment that this policy is an important tool for contributing to the competitiveness of the agri-food sector. The policy has, in particular, the potential to help increase the export capacity of the entire food supply chain including Europe’s 285,000 food and drink SMEs, many of which face difficulties in accessing third markets.

Documents:

Download the position (pdf - 240KB)