Food and drink labelling imparts useful information to consumers, empowering them to make informed choices. In the EU, labels show the ingredients, nutritional value, allergens, shelf life, cooking and storing instructions, and more, but sometimes there’s more to add!
Many companies are now turning to digital labelling, such as QR codes that direct consumers to an online information platform. Such labelling combines transparency and convenience, enables multiple languages due to geolocalisation, and allows for timely product updates.
We will soon publish our research on digital labelling and the opportunities it provides businesses.