Coca-Cola is providing more diet, light and zero-calorie drinks across their portfolio. The company has already reformulated many drinks to contain less sugar and fewer calories.
Coca-Cola makes key nutritional information available and visible on front-of-pack labels on their bottles and cans. Guideline Daily Amount (GDA) labels provide at-a-glance information on calories, as well as on sugar, fat, saturated fat and salt content.
At the end of 2018, the company introduced, on a trial basis to several of markets, new front-of-pack labelling, building on the current European-wide Reference Intake (R.I.) monochrome model, which reflects the nutrient content per 100ml of drinks for sugars, salt, fat and saturated fat through a simple ‘traffic-light’ colour scheme of red, amber, green.
Coca-Cola supports the current recommendation by several leading health authorities, including the World Health Organization, that people should limit their intake of added sugar to no more than 10% of their total energy/calorie consumption.
Coca-Cola has also committed to reduce calories per 100ml of sparkling soft drinks by 25% between 2015 and 2025 across all of our markets. At the end of 2020, we achieved an 11.2% reduction, compared to 2015.
In addition, Coca-Cola has a global commitment of no marketing to children under 12 for any products, regardless of nutritional profile and the company is a founding member of the related EU Pledge.
As market leader Coca-Cola also supports and has contributed to the commitments of Soft Drinks Europe (UNESDA) for no commercial presence in primary or secondary schools (unbranded vending machines) and for only low/no sugar drinks in secondary schools. None of the company’s beverages are sold in primary schools.