The Estonian Food Industry Association (ETL) has been involved in a number of campaigns to raise the awareness of consumers with regard to food composition and food habits. These campaigns were based on partnership with food scientists, nutritionists, public figures and food industry specialists. Campaigns have been undertaken for the following food groups:
- Juice (2006, 2007, 2015)
- Pork meat (2010, 2011, 2015, 2017)
- Ice cream (2008, 2009, 2014, 2015, 2016, 2017)
- Wholegrain bread and bakery products (2014, 2015, 2016, 2017)
- Dark Chocolate (2012, 2013, 2014, 2015, 2017)
- Frozen fruit and vegetables (2014)
- Ready to eat meals (2013)
- Milk (2015, 2016, 2017)
