Gaming healthier eating

Published: 03/02/2015

Spring in het rond, eet gezond/Bon appetit, bouge ta santé is a Danone Belgium collaborative educational game intended for children (8 to 12 years old children) through schools, families and healthcare professionals. It promotes healthy lifestyles – healthy eating habits and physical activities – through a game which gives children a real insight about nutrition.

The game was developed by a multi-disciplinary skills Danone team in partnership with external experts such as the European Club of Pediatric Dietitians, the Belgium Society of Pediatry (Société Belge de Pédiatrie), and the Danone Institute.  All the materials were co-created with expert in nutrition and teachers.

The key messages focus on 5 daily golden rules:

  • Eat 5 fruits and vegetables a day
  • Eat cereal products or starchy food at every meal
  • Eat 3 dairy products a day
  • Drink 1 to 1.5 litre of water a day
  • Move for one hour a day

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