In collaboration with the Spanish Ministry of Agriculture and Fisheries, Food and Environment, Ecomar Foundation and the national associations, Coca-Cola launched Mares Circulares, its plan to clean up coasts & seabeds. 250 tons of waste are expected to be collected thanks to more than 1,000 volunteers and 50 fishing boats.
The aim is to also contemplate the recovery of natural spaces, a public awareness campaign and generation of data in the field of circular economy. In Greece, Thessaloniki will be the first ‘zero waste city’ all over Europe under the namesake program powered by Coca-Cola. The initiative aims to inspire people living “smarter” and better, leveraging circular economy by reducing plastic and managing waste, through a series of actions promoting intervention, education and awareness.