Working with anti-food waste organisation Too Good To Go, Danone will gradually abandon the use-by date (to be consumed by) in favour of a minimum durability date (to be ideally consumed before) for 85% of its portfolio of dairy products in Belgium.
The company’s various plant-based alternatives already use this date marking system. The change of date display on dairy products will allow consumers to be more flexible in managing their purchases and to consume the products after the date indicated.
Inspired by its’ One Planet. One Health ‘ initative, Danone is committed globally to halving its food losses and waste within its value chain by 2030. In this way, Danone wishes to contribute to the circular economy.