After signing the New Plastics Economy Global Commitment in 2019, which is led by the Ellen MacArthur Foundation and the UN Environment (UNEP), Ferrero has now become a member of the Ellen MacArthur Foundation, taking part in the New Plastics Economy initiative.
Ferrero joins a group of leading businesses from across the entire plastics value chain, all committed to a common vision of a circular economy for plastic, in which it never becomes waste or pollution.
Becoming a participant organisation of the New Plastics Economy initiative marks an important step in Ferrero’s work towards making 100% of packaging reusable, recyclable or compostable by 2025.
Key to the New Plastics Economy initiative are cross-value chain collaborations between businesses, aimed at developing at-scale solutions. Ferrero will play an active role in New Plastics Economy Initiative, working on shared R&D and innovation projects including efforts to continue driving the transition to a circular economy for plastic.