Flemish Green Deal: alternative packaging

Published: 11/03/2022

The Belgian Food and Drink Federation, Fevia, is participating in the Flemish government’s Green Deal for packaging.

The objective of the Flemish Green Deal for packaging is to build a partnership of the entire food chain to package products differently by working towards the total elimination of single-use packaging or reuse. The objective of the Green Deal is to find new ideas and innovative projects and then to help companies test new business models.

Fevia is helping companies to exchange and test innovative ideas around sustainable packaging, with a view to large-scale implementation.

Several member companies of Fevia are already participating in the Green Deal such as FrieslandCampina and Spadel.

  • FrieslandCampina is a dairy cooperative that has already made significant investments in its Belgian production sites to make packaging more sustainable. As part of its sustainability strategy “Nourishing a better planet”, FrieslandCampina aims to make its packaging 100% reusable or recyclable by 2025.
  • Spadel, a natural mineral waters bottler, intends to reduce its plastic footprint by 15% by 2025, integrate 100% recycled or reused materials in its packaging, and collect and recycle all the packaging it puts on the market.

Fevia has calculated that the Belgian food and drink industry has avoided using 56,000 tonnes of packaging per year since 2004. This is the equivalent of 5kg less packaging per year per person. 150 food companies participate in Fevia’s tri-yearly packaging reduction plan, accounting for nearly 60% of all food and beverage packaging on the Belgian market.

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