Since 2008, CEEREAL has provided guidance on realistic portion sizes for breakfast cereals. These are used by all member companies across the Europe (and beyond) in communicating with consumers about the role of breakfast cereals in a balanced diet.
CEREEAL portion sizes are based on consumption data from the latest dietary intake surveys conducted in Europe. Most people decide their serving size from the volume in the bowl rather than by weight. For instance, a cup of muesli or granola weighs more than a cup of flakes or puffed cereal, and so the CEEREAL portion size guidance also takes into account these differences in product density by suggesting different portion sizes according to the type or category of cereal.
Portion sizes are reviewed periodically to ensure they reflect current consumption patterns and dietary recommendations. The last review was concluded in May 2023 and corroborated the portion size guidance used to date.
