The Croatian food company Podravka has improved existing recipes and launched new products across several of its brands featuring more whole grains, higher fibre content, and reduced sugar. Alongside the company developed numerous educational campaigns aimed at children, families, and general consumers to promote the importance of healthy diets.
- The Lino brand has seen significant nutritional upgrades in their extruded cereals. Many products now feature 100% whole grains and are promoted as a natural source of fibre.
Watch their campaign here
- The Čokolino brand product reformulations have increased whole grain content by 15% to 50%, while new extensions have been designed to offer 50% to 100% whole grains. An example is Čokolino Dark: one bowl provides 40% of daily fibre and 25% of protein
- The new O’Plant brand offers 100% plant-based muesli that are made up of 76–95% whole grains, are high in fibre, a source of protein, and contain no added sugar.
Watch their campaign here
- The bakery subsidiary Žito has been included in the “Choose Whole Grain Products 2024” brochure developed by the Chamber of Agricultural and Food Enterprises – Chamber of Commerce and Industry of Slovenia (GZS) Find the brochure here
Through continuous reformulation, brand innovation, and consumer education, Podravka demonstrates a strong, ongoing commitment to improving public nutrition. Each brand reflects Podravka’s mission to deliver nutritious, tasty, and sustainable breakfast options for all.
