In 2019, MARS launched their 2025 Sustainable Plastic Packaging Plans. As a partner of the Ellen MacArthur Foundation New Plastic Economy initiative, MARS has planned to reduce virgin plastic use by 25% in addition to ensuring that 100% of plastic packaging is reusable, recyclable, or compostable, by 2025. In addition, MARS plans to:
- Create 10 reuse programs that test new business models;
- Ensure 30% average recycled content in our plastic packaging;
- Establish recycling guidance for consumers in all major markets;
- Eliminate PVC use by 2020.