Nestlé is offering reusable containers for Nesquik cocoa powder, Ricoré chicory and coffee drink, as well as Chocapic Bio cereals in partnership with the French retailer Carrefour and Loop – a global circular company. This is the latest result of Nestlé’s efforts to reduce packaging through the use of alternative packaging delivery systems.
Consumers can access the cocoa, coffee and chicory drink, and cereal products in reusable stainless-steel containers through Carrefour’s e-commerce delivery platform. By the end of the year, the products will be available online and in 10 Carrefour stores in and around Paris.
Once consumed, the empty containers are collected from the consumer’s home or dropped off by the consumer in the stores. The containers are then cleaned, refilled and put back in Loop platform’s circular system.
Experts from Nestlé’s Institute of Packaging Sciences tested the new containers to ensure that they keep the product fresh and safe throughout the shelf-life.
With the addition of the three new brands to the Loop platform, Nestlé is continuing its efforts to reduce the environmental footprint of its packaging, while contributing to a circular economy.