In 2016, Nestlé launched portion guidance on all children’s and family products to encourage healthy portion consumption.
In 2016, 66.7% of children’s and family products had a specific Portion Guidance. And on products that have a significant impact on the overall diet of children, such as recurring choices and more indulgent foods, 80.5% provided Portion Guidance. Nestlé Portion Guidance™ is made available in a variety of ways, including product form, pack design, website content illustrations and, when possible, a serving device or dispensing machine. We also continue to make our recipe sites more accessible, searchable and user friendly, and integrate age-appropriate portion information.
Nestlé Portion Guidance™ is a voluntary and proactive initiative, based on dietary recommendations from around the world. This initiative is designed to help a reframing of portion norms, particularly in energy-dense food and beverage categories where habitual servings have increased over time. It does not replace existing authoritative dietary recommendations, and instead helps to guide consumers towards more carefully considered portions as part of a healthy, balanced diet.