Background

Finnish food industry: Principles of food marketing

Published: 03/02/2015

The Finnish Food and Drink Industries’ Federation (ETL) has launched the principles of food marketing communications including principles of marketing for children based on principles established in 2004 by the Confederation of Food and Drink Industries of the EEC, the forerunner organisation to FoodDrinkEurope. ETL updated their principles in 2009 and 2014. There is high compliance to the principles among company members.

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