Spanish dairy producer Calidad Pascual has created a social movement whose key communication concepts are: Reduce, Save, Protect (RAP: Reduce, Ahorra y Protege). This initiative aims to raise awareness about the need to reduce the amount of food wasted along the agri-food chain, as well as to inform people about the most important benefits associated with this reduction for the whole agri-food chain.
Various public events and social network activities to raise awareness have been carried out, and in 2015, a good practices manual in preventing food waste was developed.