Wrigley: working towards better oral health

Published: 03/02/2017

The Wrigley Oral Healthcare Program (WOHP) partners with dental professionals, policy makers and consumers to help improve the oral health of the world. Through organisations such as FDI World Dental Federation, the International Association of Dental Research and national dental associations, WOHP supports independent clinical research, drives advocacy efforts and works to improve oral hygiene behaviours to help prevent oral disease. Good oral hygiene includes twice daily brushing with a fluoride toothpaste, flossing and regular dental check-ups.

In addition to these, interventions such as chewing sugar-free gum can help support better oral health; in fact the European Commission (EC) has approved five oral health claims for sugar-free chewing gum. Dental caries affect 60-90% of school children and nearly all adults worldwide. With such high prevalence, it will come as no surprise that oral diseases are the fourth most expensive condition to treat, according to the World Health Organisation. Data published in the British Dental Journal in 2016 demonstrates potential savings to government and payers to the cost of treating dental caries as a result of chewing more sugar-free gum.

Wrigley is a Mars company.

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