FoodDrinkEurope’s voluntary nutrition labelling Guideline Daily Amounts (GDAs) scheme provides consumers with nutrition information on a per portion basis in a consistent manner which is both realistic and reasonable. Consumers can relate to this information, helping them achieve an adequate energy and nutrient intake, empowering them to make an informed choice.
A portion is the amount of a given food or drink reasonably expected to be consumed by an individual in a single consumption occasion. A portion of a product, which is not consumed as such (e.g. oil used in cooking), is a reference quantity, which helps consumers to relate this quantity to its nutrition content (e.g. a soup spoon). Reference portions are therefore used to allow comparison similar foods within a specific food category, e.g. breakfast cereals, margarines, soft drinks.
This brochure clearly explains the food and drink industry´s rationale behind portion sizes for the purposes of nutrition labelling. It also provides a framework for the important work that has been carried out by the European food sectors in establishing their rationale.
Following a clear concise introduction to the context behind this communication, a number of ´Essential Guiding Principles´ offer general advice in establishing portions. Portions are devised into three main categories, which are described both graphically and textually in a clear and transparent manner. A series of practical communication guidelines are also provided for each category.
FoodDrinkEurope encourages its members to use this brochure in their communications on portions in the debate on meaningful portion sizes to consumers.