FoodDrinkEurope guidelines: reformulation

Published: 24/04/2023

These guidelines outline the aspects of product innovation and reformulation that may need to be considered when undertaking reformulation work.

There can be many reasons why a food and drink manufacturer would want to reformulate their products, such as:

  • Modifying calorie content;
  • Improving nutritional profile (e.g. ingredient selection, fortification with micronutrients, increasing fibre, protein, wholegrain, or decreasing salt);
  • Cost reduction;
  • Supply chain adjustments;
  • Improving shelf-life;
  • Enhancing product characteristics (e.g. texture);
  • Responding to regulatory changes;
  • Responding to consumer perceptions and acceptance challenges;
  • Improving sensory profile of a product;
  • Adjusting the portion or serving size;
  • Improving sustainability of a product (e.g. ingredients, production methods, packaging).