A fair food chain for all is our goal: our sector works hand in hand with the farmers; we cannot be successful without a prosperous farming sector and vice-versa. Our industry connects Europe’s rural areas with 500 million consumers in Europe and many more outside.
Fairness is a right of all players in the food chain; in order for the chain to operate successfully in the future, we must ensure that all players are granted this right.
With the Unfair Trading Practices (UTPs) Directive, policymakers now have a unique chance to act and to finally eradicate unfair dealings.