Nestlé Waters has contributed to raising consumers’ awareness through various brand platforms and corporate educational programs such as R-Generation, implemented in Italy, Argentina, United Kingdom and Thailand. Nestlé aims to further leverage the strength of its brands to engage with consumers on recycling behaviours through raising awareness and clearly informing consumers about the right way to dispose and recycle product packaging. In the UK, the R-generation programme reached over 700 children and made materials freely available to councils and schools by working with RECOUP, a national NGO that promotes recycling.
