Coca-Cola has partnered with CITEO to collect 26 million additional plastic bottles and 6 million additional cans in Paris by 2019 as part of Coca-Cola’s efforts to collect 100% of its packaging by 2025. The programme, which began in November 2017, involves a trial of nearly 3,000 new collection stations and sorting points. By improving urban recycling infrastructure, the project aims to radically increase the amount of drinks packaging collected on the go.
