Cereal Partners Worldwide S.A. is a joint venture between General Mills and Nestlé, established in 1991 to produce breakfast cereals.
Cereal Partners Worldwide (CPW), the maker of Nestlé Breakfast Cereals, announced the release of its 2050 Net Zero Roadmap. The roadmap sets out CPW’s aims to halve its greenhouse gas emissions by 2030 and reach net zero by 2050.
The Net Zero Roadmap is one of the ways CPW is living up to its purpose to Make Breakfast Better. The data-driven roadmap outlines the initiatives CPW is taking throughout its value chain to reach its target, from sourcing ingredients to making and shipping its products.
CPW’s approach to reaching net zero spans five key areas:
- Sourcing ingredients: With the sourcing of ingredients contributing to more than half of CPW’s greenhouse gas emissions, the company will continue to focus on sourcing ingredients in a more sustainable way. This action will be driven by moving towards regenerative agriculture. This includes working with farmers to help them safeguard biodiversity, water, and soil health. CPW is also moving towards deforestation-free ingredients. As an example, CPW joined the Nestlé Cocoa Plan, which will ensure 100% of its cocoa is deforestation-free by 2025, supporting the lives of farmers and their families and helping them to maintain the quality of their cocoa beans.
- Transforming the product portfolio: CPW will place its net zero goal at the heart of its innovation process across its product portfolio. This includes a focus on choosing ingredients with lower carbon footprints; repurposing by-products or waste materials into new products; and continuing to pilot circular economy business models.
- Evolving packaging: The company will continue to evolve the packaging of its products, committing to making 100% designed for recycling by 2025 and reducing excess packaging where possible – 98% of packaging is already designed for recycling today.
- Moving toward cleaner operations: CPW has completed the transition of its production facilities to 100% grid-sourced renewable electricity. It will also continue to improve energy efficiency across its operations, switching to alternative renewable energy sources and reducing waste.
- Driving towards cleaner logistics: Emissions will continue to be reduced across transportation by maximising the use of space in vehicles, reducing fuel consumption and switching to alternative fuels.
By taking these proactive steps and setting ambitious targets, CPW is demonstrating its commitment to making breakfast better while contributing positively to the environment and the communities it serves.