By 2025, AB InBev aims to deliver 100% of their products in packaging that is returnable or made from majority recycled content.
AB InBev is working to increase the recycled materials in their packaging, to increase recycling rates around the world through the recovery and reuse of materials, to reduce the amount of material used in packaging, and to educate consumers on the importance of recycling.
AB InBev’s packaging sustainability journey accelerated in 2012 with a commitment to remove 100,000 metric tons of packaging material globally. By 2016, AB InBev had reached and far exceeded this goal by removing 146,000 metric tons of material from the company’s packaging while maintaining the quality.
Today, AB InBev breweries around the world can boast an average recycling rate of 98%!
AB InBev is now looking to make all their products in packaging that is returnable or made from majority recycled content, starting at a 46% baseline.
To get there faster, the company is working with multiple partners, including the Ellen MacArthur Foundation, the Closed Loop Fund, and the Glass Recycling Coalition, as well as our peers, our consumers, our vertical operations, local governments, and our suppliers.