Following the significant salt reduction achieved in the UK market as part of Mars’ Commitment under the Responsibility Deal, whereby all products in the UK market were compliant with the 2012 FSA targets, as well as in the French (PNNS) and Swiss markets (Action Santé), the Mars Food segment is doubling down on its commitment to responsible salt/sodium content of its European portfolio.
After multiple years of reformulation efforts, the focus is now on expanding the salt reduction targets across all the new development briefs covering all the categories of Mars’ food portfolio.
These efforts will help reduce the salt intake of the European consumer and will consequently reduce the risk of the diseases linked to high blood pressure.
