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UK food and drink producers inform over 3 million Britons about food waste prevention

Published: 20/01/2021

The UK food and drink federation helped to develop the award winning ‘Fresher for Longer’ behavioural change initiative launched in March 2013 under the Waste & Resources Action Programme’s (WRAP) Love Food Hate Waste campaign.

It aims to demonstrate to consumers how better use of packaging – and the information it carries – can help them reduce the amount of food that gets thrown away at home, saving them money and helping the environment. On the day Fresher for Longer launched, it reached more than three million Britons through national press and radio coverage and social media.