In 2018, the European Federation of Bottled Water, the forerunner organisation of Natural Mineral Waters Europe, made a major pledge towards achieving a true circular economy by 2025. In order to give every PET bottle a second life, natural mineral and spring water producers pledged to:
- Collect 90% of all PET bottles by 2025, as an EU average. Ensuring PET bottles are collected means that they can be used to produce new bottles or for other products. EFBW will be a driving force alongside all actors involved in the waste management process;
- Collaborate with the recycling industry to use at least 25% recycled PET (rPET) in its water bottles by 2025, as an EU average. To increase the use of rPET into new bottles, natural mineral and spring water producers require a consistent supply of high-quality recycled material;
- Innovate and invest further in eco-design and research on non-fossil based plastic materials. The bottled water industry has always had sustainability at its heart, and is continuously investing in packaging R&D. This includes optimising its packaging design through light-weighting, eco-innovation, and research on plastics from renewable origin;
- Engage with consumers who play a key role in preventing littering. The industry will support initiatives which encourage the proper sorting and disposal of packaging.