FoodDrinkEurope position: EU promotion policy impact assessment

Published: 05/03/2021

Europe’s food and drink industry is conscious of the important role it needs to play in supporting the Green Deal as the growth strategy to re-boot the economic sustainability of the EU, to help reach climate neutrality in 2050 and to contribute to healthier living.

The evaluation of the current promotion policy, carried out by the Commission, found no major inconsistencies with other EU policies, but noted that it could be better aligned with the Green Deal.

European food is famous for being safe, nutritious and of high quality. The EU promotion policy plays an essential role in strengthening the position of EU agri-food products on traditional and emerging markets.

Hence, FoodDrinkEurope welcomes that “the policy’s review should enhance its contribution to sustainable production and consumption, […] while maintaining or even increasing the policy’s effectiveness in supporting the agri-food sector’s competitiveness”. A strong promotion policy will require an adequate budget.