FoodDrinkEurope position: Green Claims Directive

Published: 19/10/2023

Making and substantiating green claims in a verifiable and easy-to-understand way across the EU will facilitate a level-playing field among companies in the Single Market and incentivize more sustainable production and consumption.

As a follow up to the proposal on Empowering Consumer for the Green Transition, we understand that this proposal aims to specify in more detail how substantiation should be conducted. The potential of this legislation lies in the possibility of aligning the substantiation methods used, by relying on recognized EU and international methods.

See our recommendations to ensure the proposal delivers on this potential, without creating excessive administrative burden and causing risk of fragmentation.